Graphic Identity Standards

Use of Logo and Letterhead

Distinctive, consistent visual representation is essential to conveying the seminary in print, on the Web and on signage. Consistent and appropriate use of the logo and presidential seal identifies the seminary and its mission thereby promoting both.

Luther Seminary's Graphic Identity Standards are designed to help ensure consistency in the way we present the seminary to our various publics: the larger church, congregations, synods, the community, etc. See these samples of appropriate logo use.

Any questions about the standards should be addressed to Diane Hummon, dhummon001@luthersem.edu, 651-641-3520.

More on Luther Seminary's Graphic Identity Standards can be found in the student handbook.