Marketing and Communications
by By Jeanne Markquart, '01, Alumni/ࣼ Council member
In January of 2004, more than 1,500 alumni/ae of Luther Seminary and its predecessor bodies responded enthusiastically to a survey initiated by the Luther Seminary Alumni/ae Council. The council hoped to span the information gap between Luther and alums, and "to listen better to the actual needs of our constituency," said Joel Quie, '86, president of the Alumni/ae Council.
The survey addressed:
The data was divided into three demographic categories: All Respondents, Class of 1960 and beyond, and Class of 1990 and beyond. These distinctions allow us to look at more specific needs and trends for groups at different stages in their ministry.
Additional questions were asked about specific continuing education opportunities and other ministry resources. These results have been shared with those working directly in these areas.
The council would like to focus on the types of resources that build value for real life ministry. These results will shape our discussion as, according to Joel Quie, we ask the question, "How can Luther Seminary be an advocate, a blessing so that those who are prospering, surviving, or thriving receive on-going support?"
The flip side of that question is, how can alumni/ae "benefit and bless a great institution like Luther Seminary?" As Luther Seminary pursues its mission, our alumni/ae, with their experience and passion for the gospel, are an important resource for shaping how the next generation of leaders will be educated.
Of those who responded:
The Luther Seminary Alumni/ae Council thanks all who participated in this survey.
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