Logo Development

IA TV posted an interview with Sol Sender who was one of the people who helped develop the logo for the Obama campaign. It is an interesting look at how logos are developed and the level of intentionality that is built into a design. 

Sender discusses how this design went viral with folks vamping, modifying, and using the design in many applications. In this case we can see how good design facilitated the sharing of ideas and gathering people around a cause. How might good design help Luther students and graduates communicate and share ideas with others?

Part 1

Part 2

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