The business model of free
Posted by Ryan Torma on Monday, July 13, 2009 2:08 PM
Chris Anderson, Editor in Chief of Wired magazine, was interviewed on Fresh Air and spoke about how digital publishing is allowing companies to give away large amounts of content and still be profitable. Anderson discusses how this model is very different from the type of free offerings that one might see in a store where you can get a bite sized morsel of cookie at the coffee shop for free but you have to pay for more. Rather, in this new model, companies making iPhone Apps to the Wall Street Journal are able to make a majority of their content free while charging a premium for people who want specific or advanced features.