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Ronnie McBrayer

Avoid McDonaldization and Advocate Discipleship | Community

Tags: automation, corporate culture, efficiency, growth, McDonaldization, spirituality


I love that word. It was first coined by sociologist George Ritzer to describe American culture in 1993. The predictable, robotic means of producing hamburgers and fries, according to Ritzer, has overtaken our society. Like one giant automated system, everything in our culture -- from fast food to childcare to education -- rolls off the assembly line to be delivered to the consumer in order to save time, money, and effort.

This is an excerpt from an essay in Renew 52: 50+ Ideas to Revitalize Your Congregation from Leaders under 50. Download the e-book for free.

About Ronnie McBrayer

Ronnie McBrayer was born and raised in the North Georgia Appalachians. In addition to the pastorate, Ronnie has been a chaplain, a leader in social justice ministries, and a columnist. His post-Katrina relief work was featured by the CBS Evening News and the New York Times, and his syndicated column “Keeping the Faith” has more than a million readers. Ronnie blogs at and is the author of Leaving Religion, Following Jesus and The Jesus Tribe. Visit his website at w